Our Story

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More than beauty. An experience designed around you.

The Powder Room began with a simple vision: to create a place where women feel welcomed, cared for, and confident.

What started as friends with a dream has grown into one of Wine Country’s most trusted names in bridal beauty. For more than 20 years, we’ve had the privilege of serving thousands of brides and clients throughout Sonoma, Napa, Marin, and beyond—earning industry recognition while staying true to what matters most: genuine connection and exceptional service.

Our philosophy has never been about following trends. It’s about creating timeless beauty, delivering a seamless experience, and ensuring every client feels relaxed, celebrated, and beautifully themselves.

Behind every wedding day is a team that values professionalism, preparation, and the little details that make a lasting difference. From your first conversation with us to the final touch before you walk down the aisle, we’re committed to making every step effortless.

While our artistry continues to evolve, our purpose remains the same: to create an environment where beauty is paired with kindness, luxury feels welcoming, and every client is treated with genuine care.

For us, luxury isn’t just how you look when you leave our chair—it’s how you feel throughout the experience.

For over two decades, that has been our promise, and it continues to guide everything we do.

The Glamour Team


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Jenifer Smallwood

Co-Founder | Stylist | Makeup Artist


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DeeAnna Huffman

Co-Founder | Stylist | Makeup Artist


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Heather Romero

Stylist | Makeup Artist | Waxing and Lash Lift Specialist


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Kelly Carter

Stylist | Makeup Artist | Lash Specialist


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Sheila LaFranchi

Stylist


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Adriana Wilson

Stylist | Makeup Artist


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Christina Cooper

Stylist


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Julie Piazza

Stylist /Curly Hair specialist

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Julia Carreon

Stylist



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Ashley Aylestock

Stylist | Makeup Artist


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Michelle Dorado

Stylist / Multicultrual haircare specialist

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Morgan Sande

Makeup Artist


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Tisha Arterberry

Stylist | Makeup Artist


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Cheri Askim

Makeup Artist | Aesthetician


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Rose Soria

Stylist | Makeup Artist


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Haley McDaniel

Makeup Artist


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Elyse Navarro

Stylist | Makeup Artist

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Natale Verdone

Stylist | Makeup Artist



 

Questions?

Find Us & Get in Touch


The Powder Room
2560 Mendocino Ave.
Santa Rosa, California 95403

Phone : (707) 537-7968
Email : thepowderroomsr@gmail.com